Researcher and writer based in New York City. Currently analyzing data at GWI.

About me

I’ve held a variety of positions in fashion, concept design, trend research, and data analysis, where I’ve been responsible for delivering everything from webinars to written research papers.

In addition to my current role as Senior Trends Manager at GWI, I’m studying for an Executive MBA at Quantic School of Business & Technology with an expected graduation date of February 2026.

Currently consuming

  • Orbital by Samantha Harvey (paperback)

  • A Promised Land by Barack Obama (audiobook)

  • Stuff You Should Know (podcast)

Written works

01

Party on: a new generation of celebration

In collaboration with Pinterest, this co-authored report explores the evolution of celebrations and what it means to celebrate today. Download available here.

02

The exhausted States of equality

A study on social justice in America and how brands can do more to create change. Download available here.

03

Generation Alpha: the new kids of America

A report on what tomorrow’s consumers are really thinking and how we can learn from the next generation of Americans. Download available here.

Get in Touch.

hello@lauraconnell.com