Consultant, researcher, and writer based in New York City. Currently analyzing data at GWI.
About me
I’ve held a variety of positions in consultancy, fashion and concept design, trend research, and data analysis, where I’ve been responsible for delivering everything from webinars to written research papers.
My education includes an Executive MBA specializing in AI and Business Transformation, Advanced Corporate-Level Strategy, Business Communications, Statistical Analysis, and Strategic Leadership. I also hold a BA(Hons) in Fashion Knitwear and Knitted Textiles.
Written works
01
Meet the fans: 6 audiences you should get to know
In conjunction with a 13-market attitudinal and personographic study, this co-authored report explores fan behaviors leading up to the 2026 FIFA World Cup. View the report here.
02
Party On: A New Generation of Celebration
In collaboration with Pinterest, this co-authored report explores the evolution of celebrations and what it means to celebrate today. Download available here.
03
The Exhausted States of Equality
A study on social justice in America and how brands can do more to create change. Download available here.
04
Generation Alpha: The New Kids of America
A report on what tomorrow’s consumers are really thinking and how we can learn from the next generation of Americans.
Get in touch.
hello@lauraconnell.com