Researcher and writer based in New York City. Currently analyzing data at GWI.

About me

British born Brooklynite with two old cats, one sweet dog, a loving husband, and several house plants.

Currently reading

  • Rebel Girl by Kathleen Hannah

  • Cubed: The Puzzle of All of Us by Ernő Rubik

  • The Second Sex by Simone de Beauvoir

Work

01

Party on: a new generation of celebration

In collaboration with Pinterest, this co-authored report explores the evolution of celebrations and what it means to celebrate today. Download available here.

02

The exhausted States of equality

A study on social justice in America and how brands can do more to create change. Download available here.

03

Generation Alpha: the new kids of America

A report on what tomorrow’s consumers are really thinking and how we can learn from the next generation of Americans. Download available here.

I’ve held a variety of positions in fashion, concept design, trend research, and data analysis, where I’ve been responsible for delivering everything from webinars to written research papers.

In addition to my current role as Senior Trends Manager at GWI, I’m studying for an Executive MBA at Quantic School of Business & Technology with an expected graduation date of February 2026.

I often travel for business across the U.S. and internationally.

Get in Touch.

hello@lauraconnell.com